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2014 European Car of The Year

308 Touring

The new Peugeot 308 has been crowned with the prestigious title of 2014 “European Car of the Year”, awarded by a jury of 58 senior European motoring journalists representing 22 European countries.

The European Car of the Year is an expert, independent judgement of all new cars on the European market. It is an international award, judged by a panel of senior motoring journalists across Europe. Its object is to acclaim the most outstanding new car to go on sale in the 12 months preceding the date of the title.

30 new models from American, Korean, European and Japanese manufacturers, on sale in Europe during 2013, were eligible for the 2014 “European Car of the Year” award. This list was reduced to seven finalist models. The 308 was the winner having received 307 points.

The 2014 “European Car of the Year” title represents the most prestigious recognition for the 308, which embodies the brand’s values of excellence, in terms of its design, elegant and dynamic, efficient concept based on an advanced approach to weight reduction, driving experience with its innovative instruments and controls (the PEUGEOT i-Cockpit) playing a part and quality of the highest level.

In addition, the development of the 308 included 4 million km of test driving, plus 15,000 hours of endurance testing to ensure we built the best car possible...no wonder the 308 was awarded with one of the most coveted automotive awards in the world.

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Peugeot i-Cockpit

308 Touring

The PEUGEOT i-Cockpit reflects the simple yet intuitive nature of the new 308 Touring. With a sporty driving position and a compact, responsive steering wheel, the dials are positioned directly above it so you can keep your eyes on the road. The large 9.7" colour touch screen houses most of the car’s onboard technology which means full control is right at your fingertips.

As a result, the 308 was awarded the Most Beautiful Interior Design of the Year 2013 at the 29th International Automobile Festival.

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Driving Experience

308 Touring

The new 308 Touring is packed full of technology to give you the ultimate driving experience. A lower centre of gravity, a more compact steering wheel and newly-developed electric power steering gives the 308 Touring an incredibly responsive and controlled driving experience.

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Quality

308 Touring

The new 308 Touring has undergone vigorous and extensive testing to ensure its quality is second to none. Using new manufacturing processes and only the best materials, gives it a pure style throughout. It’s sound-proofed for an undisturbed ride, and a range of high quality seating trims mean that the interior is both beautiful and durable, making it perfect for family life.

We know we've built a strong, high quality car, but, just to be on the safe side, we’ve put it through its paces with over 4,000,000 kilometres of test driving and 15,000 hours of endurance testing. That's the meaning of quality.

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Durability

308 Touring

The new 308 was subjected to a significant amount of durability testing in its deveopment phase. In addition to 4 million kilometres of test driving, the 308 underwent 15,000 hours of endurance testing, including 2,500 hours of 4-post rig testing. The air conditioning was tested for 250,000 cycles, the touchscreen had around 4.3 million press actions without failure and there are 1,800 quality controls in factory final acceptance. That's the meaning of quality.

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Style

308 Touring

The new 308 Touring is both stylish and spacious, making it the perfect family car. With a stunning profile, its distinctive bonnet and large wheel arches give it a sporty appearance, and it comes with full LED headlights and rear lights to improve visibility and reduce energy consumption. The minimal interior feels modern and sleek, and with bags of room for all the family and anything else you need to take with you, the 308 Touring is truly a car of both style and substance.

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Efficiency & Practicality

308 Touring

The new 308 Touring comes with a sizeable 625 litre boot space and is 140kg lighter than its predecessor. It even boasts a 'Magic Flat' rear seat, which allows you to instantly fold down the two sides of the back seat with handy switches on both sides of the boot. The result means an even larger boot area spanning 1,740 litres, whenever you need it. As for efficiency, you have a choice from a 110kW THP turbo petrol engine or a Euro 6 110kW BlueHDi turbo diesel. With CO2 emissions of just 111g/km and combined fuel consumption as low as 4.2l/100km with the BlueHDi automatic, the 308 Touring is as efficient as they come.

Peugeot Range

208 5 DOOR

208 5 DOOR

208 GTI

208 GTi

208 GTI LINE

208 GT LINE

2008 SUV

2008 SUV

308 5 DOOR

308 5 DOOR

308 TOURING

308 TOURING

308 GT

308 GT

308 GT

308 GTi

3008 SUV

3008 SUV

4008

4008

508

508

508 TOURING

508 TOURING

Customer Reviews

  • Caroline Gilbo

    Fantastic service from start to finish - I would highly recommend Jarrod and the team. I love my new Peugeot!

  • Chi Vuu

    Bayford City Peugeot team is professionally handing when come to assist customer to select a right vehicle for their need. I am highly recommend them.

  • Christine Aisbett

    The service received from Bayford City Peugeot was excellent. This sales team really know Peugeot's and were able to answer all of my questions and the showroom is extensive enough to showcase lots of options. I am so delighted with my beautiful new 308 GT. It looks great and is wonderful to drive. The sales team worked really week together from my first contact with Volkan, being shown a number of different options in the showroom by Jarrod, as well as Nick's genuine enthusiasm for the particular car I purchased, finally the handover of the new vehicle by Volkan with such a thorough run through of the car's features. The whole experience was smooth and trouble free. A great deal from a thoroughly courteous Team!

  • Sarah Tommasi

    Thanks Bayford City Peugeot for my brand new 4800! Volkan Dagci was knowledgeable about the range and all throughout my decision process, I did not once feel any pressure - this was solely down to Volkan's professionalism & friendly demeanour. The entire transaction was pleasant & I'd have no hesitation in recommending this dealership to family, friends & strangers. The personalised feel at the handover of my car was wonderful... it even included a big red bow! Whilst I was solely liaising with Volkan throughout the negotiation process, the GM of Bayford City Peugeot also greeted me to pass on his congratulations as well as discuss other offerings - this was another personalised touch. Thank you for your part in making buying my new car a great experience!

  • Lauren Brown

    We were very impressed with the service that we received at Bayford City Peugeot. Volkan, Nick and Dimitri made us feel that our business was valued, unlike a lot of dealerships where you come away feeling like they are doing you a favour to sell you a car. Great people and highly recommend them. Merill & Kevin, Brunswick East

  • Alex Nolte

    Bayford City Peugeot were extremely helpful and have been a pleasure to deal with. Jake and Dimitri were always available and made purchasing my new car an easy and enjoyable process. Would highly recommend to anyone looking for a new car!

  • Mohandas Raj Vytilingam

    Very pleasant experience. I was not pressured at all by Jake Craig who took me on 2 test runs. I found Jake to be a very good salesman, polite who was able to answer all my questions. He also took me through the various functions on the 3008 which was fantastic.

  • Ricardo Galindo

    recently got my new 4008! Jarrod Knights took good care of me and made possible the delivery of my new suv, whenever I show up in the store all the staff was pretty warm and helpful. Thanks for the nice atmosphere and experience.

  • 歆郑

    Volkan was great throughout the entire process of our car purchasing journey and I can truest say that his dedication to his job and to his customers is truly outstanding and made my family's purchase of the 208 much smoother.

  • Joeber Smith

    Could not have been happier with the experience in buying our new Peugeot 4008 from Bayford City Peugeot. Our salesperson, Volkan, was extremely patient and courteous with our questions and requests. He explained the car workings and features in a very comprehensive manner. He was very knowledgeable with the Peugeot brand. The price negotiation was conducted professionally and courteously. Love our new Peugeot 4008 from Bayford City Peugeot.

  • Vik Bieniek

    Excellent attention to detail provided by salesman Volkan. Very personable and knowledgeable. A great buying experience. Recommend Highly.